PHB Ethical Beauty: 100% Pure Liquid Eye Liner
- Anke
- Jul 5, 2020
- 3 min read
Updated: Jul 8, 2020
What an exciting moment. The first beauty product review on my blog, and the first product that I tried from a completely vegan and cruelty-free brand. I love makeup, but I don't want animals to suffer for it. Besides that, this eyeliner is also natural. Can a natural eyeliner do the job as good as any other?
"Accentuate and define eyes with our gentle, long-lasting liquid liner. With a brush applicator for easy application. PH balanced for very sensitive eyes.
Made with botanical oils that are gentle to the skin.
Natural & Organic
Vegan
Cruelty-free
Gluten-Free
Halal certified
Paraben-Free
No Palm Oil
No Nano Particles
No Mineral Oils
No GM Ingredients"
Ingredients: Aqua, *Hydrolyzed Zee Mays (Organic Corn Starch), Sorbitan Olivate, Iron oxides (CI 77499 CI77491), Mica, Leuconostoc/Radish Root Ferment Filtrate
To prove that PHB Ethical Beauty really does what they claim, they are certified by The Vegan Society, PETA and Ethical Elephant (blogger).
Yuka score: Excellent - 100/100
As I'm not an expert in reading ingredient lists, I use the app Yuka to analyse the ingredients. I think it's incredible that an eyeliner gets a perfect score! No nasty ingredients at all! If you start using the app, you'll see how many products get a bad score and how many ingredients there are that you don't want to use.
The packaging is very simple, which is fine by me. I love that the bottle is made of glass and not plastic. It's not only more sustainable, but it also gives it a more chic feel.
The eyeliner has a brush applicator with a very thin tip. Because it's so thin, it's very easy to draw a thin and precise line. I've never been great at drawing a winged eyeliner, but with this thin brush, it's a lot easier!
The substance is a bit thicker than that of eyeliners I used in the past. The advantage of this is that I feel more in control and that mistakes are not so easily made. The disadvantage is that you need to put the brush back in the bottle more because there isn't enough liquid anymore on the brush.
I was surprised when I saw the swatches because the colour isn't as intense there as it is on my eyes. The eyeliner has a very intense black colour. Sometimes you need 2 layers to achieve this colour, as there isn't always enough colour on the brush anymore as I've said before. If you don't like black eyeliner, it's also available in a brown colour.
This eyeliner does everything it promises. It lasts all day, it's incredibly easy to apply, you don't feel that it's there and no irritation around my eyes.
They also claim that this eyeliner is water-resistant, which is true to a certain extent. It will survive a rainstorm or tears, as long as you don't start rubbing your eyes. The moment you start rubbing the eyeliner when it's wet, it removes completely. This is convenient when you want to remove your eyeliner quick and easy with water, but not so much if you rub your eyes by accident.
Would I buy this eyeliner again?
Yes! It's vegan, cruelty-free, has the most perfect ingredient list and it just does everything I want! It has made winged eyeliner so much easier and the colour is so intensely black! The only things I don't like it's the fact that you need to dip the brush in the bottle quite often and that you have to watch out with the combination of water and rubbing. These two elements don't outweigh the good things so I'm going to keep on using this eyeliner with pleasure. I'm not such an eye rubber anyway.
Where can you buy this eyeliner?
PHB Ethical Beauty website: https://bit.ly/31FWz9i
Big Green smile: https://bit.ly/38rUteD (NL)
Amazon*:
*These are affiliate links, meaning that I will get a small commission if you purchase through this link. No pressure though, these links are just here for your convenience.
What do you think of this product? Are you going to try it? Or if you have already used this eyeliner, what is your opinion about it?
xxx
Anke
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